Brent's Social CRM Blog

A Few Minutes TechCrunch Co-editor Erick Schonfeld

It was a sad day when Business 2.0 magazine folded up a few years ago. It was definitely one of my favorite mags. But before it closed its doors I had a chance to have then B2.0 editor-at-large Erick Schonfeld on my show to talk about their list of 50 people who matter most in social media. Come to think of it it's kinda fun to look back at that list and see how influential the people are now, but I digress...

I really enjoyed having Erick on as we had a great time with him. Although I was not happy to hear of the demise of B2.0, I was very happy when Michael Arrington announced that Erick was joining TechCrunch as its co-editor back in September of 2007. So while it had been some time since his last appearance, last week I finally had the opportunity to have Erick back on the show to pick his brain on what's going in technology today.

One thing about Erick is he's a prolific writer, so I decided to have him expound on "a few" of the articles he wrote last week on TechCrunch, including:

• On eBay, Twitter Followers Are Worth Less Than A Penny Each
• Facebook Now Has Yahoo In Its Sites, Already Bigger In Pageviews (ComScore)
• Where Did Internet Explorer's Browser Share Go?
• Why Amazon Cannot Afford To Lose The eBook Wars To Apple

I have to admit the Twitter follower story - about them being worth less than a penny - really caught my attention as I was writing my own Twitter follower rant seemingly at the same time Erick wrote his article. (To hear the audio version of that rant check out my conversation with eCommerce expert John "Colderice" Lawson over on his blog.)

Also Erick's take on why Amazon has to fight Apple tooth and nail for the eReader market is really interesting. In fact, the whole conversation with him is great, and definitely worth a listen.

Click the player below to hear the conversation, or click here to download the mp3. A big thanks goes out to Erick for sharing his time to do this!

Technorati : amazon.com, apple, facebook, ipad, kindle, techcrunch, twitter
Del.icio.us : amazon.com, apple, facebook, ipad, kindle, techcrunch, twitter

Please Stop Automatically Equating Number of Twitter Followers With Real Influence

Ok... I've gotta blow a little steam off on this one. Last week I received the following tweet:

This is a threat...an automated threat... from a guy I'll call WrongMind23... warning me that I will lose him as a follower if I do not come to my senses and follow him back. So instead of making WrongMind go through the arduous task of unfollowing me, I saved his Twitter automation tool the trouble and blocked him. Blocked him so fast I made Usain Bolt jealous.

Where WrongMind went wrong (Insane in the Brain by Cypress Hill comes to mind right now) is thinking that he could influence my decision to follow him by threatening to revoke his follow of me. I guess he thought I'd look less influential with the loss of a follow. I also guess he thought that would be important to me. Wrong on both counts.

Since I never spoke with WrongMind I really don't know what he thought. But I know he never tweeted to me directly. He never left a comment on my blog. He never sent me a link to something he thought I'd be interested in after reading a few of my tweets. And he never recommended I follow someone he felt I would benefit from connecting with.

If any of these kinds of interactions would have taken place chances are I would have started following him. But apparently the only thing WrongMind wanted from me was a follow, because he thought having high follow numbers would make him appear to be influential. Again, at least in my eyes WrongMind was, well...wrong.

He's not alone though. Just this week I was contacted via email by someone who introduced themselves by telling me his Twitter followership number right after saying his name. My reaction to this made Usain Bolt jealous again - email deleted with reckless abandon.

Once again someone has mistaken Twitter followership number with importance and influence. Or is it more of a popularity thing? The more followers I have the more people will like me? But then again that can't be it, since folks like WrongMind don't even seem to really care at all about the person - just that they follow him. So I'm back to thinking that there's a number of folks out there that want to appear to be influential, and pointing to the number of followers they have as proof.

It's not everybody that thinks the way WrongMind does. But there are those like him that are using Twitter Automation Systems (TAS) to grow their followership number. These tools are actually kind of impressive, as they use algorithms to figure out how to raise followership. They can find out the people who are most likely to follow you if you follow them, and then automate the process of following them. You can automate the process of following followers of those you follow (try saying that fast five times...). And there are a ton of other ways you can use TAS to gather a huge followership.

These tools can actually be good for helping to locate people of like interests, and accelerate the process of finding good people to follow. But folks like WrongMind these tools are used to pad numbers, not meaningful relationships. So you can use these tools to automate the appearance of influence, but you can't automate influence. Or maybe it can help build influence on Twitter, but influence on Twitter is a far cry from influence off of it, where the vast majority of people live.

According to this great post over on Social Media Today, there are roughly 75M people on Twitter, but only 10-15M are active. With 51% of active users living in the states, that narrows things down to 5-7.5M active users. That makes for a pretty limited group of people you're looking to impress. And even when you truly are influential on Twitter, it's still hard to influence people to act.

My friend and ecommerce expert John "Colderice" Lawson looked into this a bit. He points out that Mashable has approx 2.3 million followers according to the text posted on their home page. When you look at the amount of retweets on any given story (by the Tweet button) you see an average of about 500 tweets per entry. That is about a .000217 % rate of "actionable Twitter followers".

There's no doubting Mashable has created a great deal of influence, but it was built well before they were on Twitter. Just like Guy Kawasaki was influential for years before he became influential on Twitter. But it's safe to say that Twitter helped to expand and extend their influence quickly and inexpensively. And while Chris Brogan, Liz Strauss and other well known personalities leveraged Twitter and social media to become influential, they were at the forefront of the movement - they helped to make it popular. So their influence parallels the rise of social media. And they used Twitter and other tools to actually connect with people, not just to hit them up to become a follower. They've worked hard for years in building relationships with people they encountered using social media, which in turn made them influential.

So can Twitter make you appear to look influential in a short amount of time? Apparently so, because people will give you the time of day if you have thousands of followers. Can you automate the process of appearing influential on Twitter? Absolutely - I've seen people's followership rise quickly.. people I've never heard of before (regular non celeb types), even when they weren't tweeting all that much...mostly through using some kind of service.

Look it's not all that surprising to see people gaming the system. And using tools that were primarily created to help speed up the relationship building/management, instead to stock pile a number of "followers" to drive up numbers. But people like WrongMind don't really care about anything other than the numbers - totally not getting that the appearance of influence is nothing compared to the real thing. And while you can use tools to help you automate the appearance of influence, it takes work to create real influence. It takes being interested in people beyond them signing up to be your follower. It takes creating interesting content on a consistent basis.

And now a special comment directly to "my boy" WrongMind:

I know you want to look like a big deal, but you should really want to be one as well. Looking like a big deal and being a big deal are two totally different things. They don't have to be mutually exclusive. In fact there are lots of folks out there who both look like and are big deals. But these folks worked hard to become big deals. They worked with people to become big deals. They treated other people like they were big deals. And while you can automate certain things to help on your way to becoming a big deal, you can't automate human emotions, feelings and sentiment. That comes from real interaction. And that interaction is what moves people...real people.

And if you want a great example of someone who moves people let me point you to my friend Paul Greenberg (@pgreenbe on Twitter). If you're not in the CRM industry you may not know him, and you WrongMind wouldn't know him because he doesn't have 10,000 followers. But within a span of a couple of days (and a few tweets), he was able to move a group of highly influential people from around the world (and at their own expense) to attend his training event taking place next week in Virginia. And when I say from around the world I mean places like Canada, Columbia, France, India and The Netherlands - that's in addition to people coming from all over the States. 

WiseMind I would suggest you try to attend the training ('cuz you need it badly) but it's already totally sold out....

Now the fact that people are coming from all over is cool, because most of us can't get people to click on a link in a tweet, let alone get them to travel half way across the world from one. But Paul not only got people to do just that, he was able to get executives from the most influential companies in the industry to attend, including:

• Oracle
• Microsoft
• SAP
• Salesforce.com
• Sage
• SAS
• RightNow

I couldn't list them all because it would take too long, but I'm sure you're getting the picture. Now all this activity didn't come from just a tweet. It came from years of great work, and from Paul's genuine interest in people. He takes time to know people - way beyond their name and number of followers. And so when he does tweet something to the smart people who follow him, they read it... and click on the links...and re-tweet it....and in some cases they book flights to come half way around the world - on their dime.

That, WrongMind, is the difference between the appearance of influence, and the real deal. The appearance of influence is fleeting - it may get your foot in the door for a minute. But if you don't have anything to back the appearance you'll quickly end up like Joe Jackson - Shoeless. So step up and put the work in to turn the appearance of influence in to the real thing. Use your automation tools for good, and stay away from the Dark Side. Yeah it will take some time and effort, but the benefits can be massive and long lasting. Just ask Paul, he'd probably tell you directly if you'd ask him. He is the Obi-Wan Kenobi of CRM.

So go ahead and take my advice WrongMind, but what am I talking about... you're not following me now anyway.

Technorati : influence, stopthemadness, twitter
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Chris Brogan, Atlanta, Social Media and Bowling

When you think of hot spots for social media activity Atlanta usually doesn't jump immediately to most people's minds. But there really is a lot going on down here. And while there have some good social media events in the ATL, we still don't have that signature event that really puts Atlanta on the social media map.

That all might be changing with New Media Atlanta, taking place on September 25th at the Georgia Tech Research Institute. NMATL will be an all day event very heavily focused on professional folks looking at social media from a business perspective. And to show how serious they are about making this a signature event, Chris Brogan is coming to town to speak!

In addition to Chris there will be a number of knowledgeable speakers to round out the day, including my buddy Desiree Scales of Bella Web Design. Desiree and Matt Fagioli - one of the event organizers - came down to the studios to record a conversation about the conference. They do a great job of giving me the scoop on what to expect for the day. All I can say is that I'm excited to be one of the speakers at what I think will be the first of many years for this cool event. And I'm not just saying this because the after party is going to be at a bowling alley. Did I mention my bowling prowess from back in the day? Time for me to get the old "soup bone" ready cuz I'm about to throw-down like I did back in the day!

Ok... let me calm down - bowling always gets to me... So check out the short conversation here (or download the mp3):

To learn more about the New Media Atlanta go here:

• Event website - http://newmediaatlanta.com
• On Twitter - follow the #nmatl hashtag

I hope to see you there... with bowling shoes on! Oh and if you need even more reason to go to NMATL, check out Desiree singing about why you should go:

Desiree Scales Sings about New Media Atlanta from Desiree Scales on Vimeo.

Technorati : #nmatl, atlanta, chris brogan, social media
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The Big RT - How I Benefited More On Twitter By Saying Nothing

It may be hard for some to believe, but I am a seriously introverted individual. And I've been one as far back as I can remember. Which is why I often ask myself what would I be doing professionally if this stuff hadn't come along. Maybe still coding, or....gulp, some form of accounting... cue the Whodini's Haunted House of Rock music on that one.

But the power of social networking and media allows guys like me to share my thoughts and experiences in such a way that I'd never be able to do any other way. But sometimes the introvert in me says "shut up - you're talking too much about yourself", and "who cares what you think". Well, because I grew up watching Richard Pryor and Eddie Murphy, there are a few adjectives I had to omit from my introverted quotes.

Anyway I was in one of those really introverted moods yesterday, probably because I've been doing a lot of speaking lately. And while every group I've been fortunate enough to speak to has been great, I knew an introtack (introvert attack) was coming on. So I decided to pull a Larry Hagman, kind of...

For those too young to remember, Larry Hagman was J.R. Ewing on the 70s/80s night time soap Dallas. Yeah I know he was also Major Tony Nelson on I Dream of Jeannie, but that was a little before my time, although I did love the re-runs...mostly for Barabara Eden though. One thing I read about Hagman was that he refuses to speak one day a week, to test his self-discipline. Well I really can't go to those lengths, but I thought I'd do something a little like that with Twitter. I decided instead of using Twitter the way I normally do, I decided to just do nothing but RT (retweet) what others were tweeting about all yesterday. I didn't offer any of my own thoughts or opinions, just RT the good stuff I saw others putting out there.

I used the #rttuesday tag for all of my public tweets yesterday. You can check out the stuff I RT'd by clicking here. Here are a few things I learned yesterday while doing the The Big RT:

• I learned that there was something called The Big RT by @sbosm (Smart Brief on Social Media). And that I was yesterday's Big RT for retweeting FranchiseKing Joel Libava's great post on how the Business.gov site is a must-use resource for small biz types. The best part of it for me is reading Joel's take on Business.gov and exploring it for myself. But I also am glad to learn about SBoSM and their efforts to share great information - one Big RT at a time.
• I learned that the quality of conversation going on with the #scrm (Social CRM) tag is awesome. I figured it was, but there's no doubt for me now. I created the tag a while back, but it's gone WAY beyond my expectations for it. In fact I really didn't have any expectations, I just wanted to make it easier to keep track of social crm conversations on Twitter. It was easy to do back then, because there weren't many conversations to track. But thanks to the likes of @prem_k (orignally known as @scorpfromhell), @mjayliebs, @ekolsky, @JohnFMoore @CRMStrategies and hundreds of others, this has got to be the best realtime source of social crm content and conversations out there - exclamation point! Many of the best RT's from yesterday came from this group.
• I learned that I know a lot of smart people who appreciate good information, wherever it comes from. Many of my RTs were RT'd themselves, which shows people are generous with information they respect and find interesting.

I think the most important thing I learned is that it's very important to take time to REALLY listen to what's going on out there - Social CRM lesson #1! I do a good bit of RTing in general, but yesterday I really paid attention to the RTs, which allowed me to learn some great stuff from great folks - learning more about folks I already knew (like John Lawson aka @Colderice) and some I didn't really know(like Michael Winn, aka @Tally Digital Biz). Yeah I could have auto-RT'd, but I wanted to really take in the info, and it was time well spent. And I can definitely see doing #RTTuesday again. It just goes to show you good things come to those who shut up and listen. But let me end with, what else, an RT from Dori DeCarlo, aka Dori_S1_Bags:

Technorati : jr ewing, retweet, rttuesday, twitter, whodini
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Social CRM for the Small Biz Crowd with BatchBlue CEO Pamela O'hara

Social CRM has got to be one of the most talked about areas in CRM today. And a great deal of the focus at the enterprise level in #scrm (Twitter speak) is around the area of customer service. Being able to use Twitter as another channel to service customer requests and issues has proved to be a great move for companies like Dell, Comcast and many other heavy hitters. This works not only as another way to communicate with customers to solve their issues, but great service performed in plain sight of a growing social media audience can also double as a great indirect sales tool when happy customers tweet and re-tweet about their experiences with you.

Using social CRM to deepen relationships with current customers makes a great deal of sense, particularly in this rough economy. We all understand it's less expensive to keep customers than to acquire new ones. So the big boys focusing their Social CRM efforts on service and support should bring them the best bang for their buck. Small businesses trying to get off the ground are in a totally different universe. They are unknown and don't have enough customers to begin with. And Social CRM offers them a way to "win friends and influence people" on the way to hopefully turning clicks into customers. That is the number one goal for a majority of the small businesses I've come across over the past few years.

A company totally focused on the social CRM needs of small businesses is BatchBlue. BatchBlue's service, BatchBook, is a Saas-based CRM application that has built in social media/networking functionality (including Twitter integration) into the more traditional areas of customer relationship management. They've also built interesting partnerships with other small biz application vendors like MailChimp, Shoeboxed and others to form The Small Business Web alliance.

BatchBlue President Pamela O'Hara recently visited Atlanta and stopped by the studio to record a conversation for Technology For Business Sake. She shared her definition of social CRM and what it means for small business. She also talked about how BatchBlue is using social media to help small businesses get together and share information every Tuesday nights on Twitter via their SBBuzz chat sessions. Pamela also talks about the importance of having the BatchBook service integrate with other business applications to make it easier for small businesses to get the most out of using technology.

Check out the conversation below or download it here:

Technorati : #sbbuzz, batchblue, small business, social crm
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Abraham Lincoln's 269 Word Response to the Character of Our Content

Short and sweet on this one, just like Honest Abe did.

For my monthly column over at Inc.'s technology site I wrote something a little different than usual - The Character of Our Content. I thought of this because I get asked quite a bit about how much content is required to catch people's attention on the web. Or how long should posts be, how many times should I post, do I need funny pictures and videos? Many people focus on the mechanics of content automation and distribution. Others on worry more about the icing than they do the cake. Still others get discouraged because they perceive the investment in time will be too great.

But I really believe that the #1 most important thing in building your web cred, winning friends and influencing today's social customer is quality. It can be long or short, video or audio, daily or monthly, just make it good. And make it true to who you are and what you do.

And one of the absolute best examples of quality having an immeasurable impact in a few words is Abraham Lincoln's Gettysburg Address. Here it is below in its entirety, all 269 words:

"Four score and seven years ago our fathers brought forth on this continent a new nation, conceived in Liberty, and dedicated to the proposition that all men are created equal.

Now we are engaged in a great civil war, testing whether that nation, or any nation, so conceived and so dedicated, can long endure. We are met on a great battle-field of that war. We have come to dedicate a portion of that field, as a final resting place for those who here gave their lives that that nation might live. It is altogether fitting and proper that we should do this.

But, in a larger sense, we can not dedicate...we can not consecrate...we can not hallow this ground. The brave men, living and dead, who struggled here, have consecrated it, far above our poor power to add or detract. The world will little note, nor long remember what we say here, but it can never forget what they did here. It is for us the living, rather, to be dedicated here to the unfinished work which they who fought here have thus far so nobly advanced. It is rather for us to be here dedicated to the great task remaining before us-that from these honored dead we take increased devotion to that cause for which they gave the last full measure of devotion-that we here highly resolve that these dead shall not have died in vain-that this nation, under God, shall have a new birth of freedom-and that government: of the people, by the people, for the people, shall not perish from the earth."

Short, sweet, powerful and everlasting... in under 300 words. Quality will outlast quantity every time. It helps those looking to find the content of our true character. So take a lesson from Abe the next time you're thinking about this stuff.

Technorati : abraham lincoln, gettysburg address, inc.com, social crm, social media
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TAG! But Are You Really It?

Remember that old kids game Tag? You know, where you hide from the people who are trying to find you so they can tag you and make you "it". So you'd run and hide and try your best not ever to be tagged and become "it". And as long and hard as people were looking for you, your aim was to never be found so you didn't have to be "it", and then have to go chasing them around.

Well folks, sometimes it feels like we're still trying our best not to be "it". Maybe not being "it" was cool when we were on the playground in grade school. But now, where the playing field is the web and the object of the "game" is to be successful in business, the last thing we want to do is go off and hide from people searching for the products and services we can give them

So how do we make it as easy as possible to become "it" now that we want to? Well, it's learning to play TAG. Not the kids game, but learning how to show up on Twitter and Google (TAG...get it?), and any other tool or site on the web where people are looking for answers to the challenges they are facing.

The graphic below taken from a recent Nielsen Online Global Index study shows that search is the number one business activity taking place. But time spent on social networking community sites is #4 with a bullet, moving past email.

 

On Wednesday April 29^th, I'm moderating a free webinar featuring three small business experts who will share their experience and expertise in building a successful, engaging business web presence.... and winning the adult version of TAG. These experts are:

· Anita Campbell, Editor-in-Chief of Small Business Trends

· Liz Strauss, Social web strategist and founder of SOBCon

· Mike Volpe, VP of Marketing for Hubspot

The goal of this event is to help small businesses learn how they can begin to show up in Google searches, in Twitter conversations, and anywhere else people are looking on the web for the help you can provide them. And we are looking to answer questions you may have in creating a highly effective web presence. Please leave any questions you may have here in the comments section, and we'll try to answer as many of them as we possibly can.

Here are all the details:

Title: Passing the TAG (Twitter & Google) Test: Connecting with Socially-Empowered Customers in 2009

Date: Wednesday, April 29^th

Time: 1pm Eastern, Noon Central, 11am Mountain, 10am Pacific

Duration: 60 minutes

Registration link: http://ilinc.com/passthetagtest

While this is a free webinar, please sign up as soon as you can, as seating is limited. And don't forget to add your question for the panelists in the comment section below.

A BIG thanks to the great folks at iLinc for allowing us to use their web conferencing service to host this special webinar!

To learn more about this event, click on the player below (or download mp3 by clicking here) to check out the conversation I had with my friend and small business expert Anita Campbell:

Technorati : google, hubspot, linkedin, liz strauss, smallbiztrends, tag test, twitter
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Twitalyzer.com's Eric T. Peterson on Web Analytics

I recently had TFBS a conversation Ross Brown, Microsoft VP of Solutions Partners and ISVs, to discuss the results of a recent study they commissioned called the Microsoft 2009 SMB Insights Report (download the report pdf by clicking this link). I'll be posting that conversation shortly, but you can check out my latest American Express OPEN Forum post (Tech-Savvy SMBs Will Lead The Way) to get a few of my thoughts on the findings. Very interesting stuff!

According to the study, one of the areas that small businesses are investing pretty heavily in is business intelligence. And there's a growing interest in web analytics and how they can help us with our social media initiatives. Eric T. Perterson is one of the foremost experts in the area of web analytics, having written the book on demystifying web analytics. Additionally, he has created Twitalyzer.com - probably the best Twitter analytics site I've come across.

Eric joined me on TFBS to talk about where we are today with web analytics, the best ways to get started with it, and how Google Analytics is serving the needs of small businesses. Eric also talks about the impact of analytics on social media, particularly with respect to Twitter. He explains what Twitalyzer is and how it can be used to help determine your influence on Twitter. Eric also discusses how you can use Twitalyzer to grow your influence on the Twitter community, as well as understanding the influence of the people your engaging on Twitter.

You can check out the conversation by clicking the player below, or by clicking here to download the mp3 file.

Del.icio.us : eric t. peterson, google analytics, twitalyzer, web analytics
Technorati : eric t. peterson, google analytics, twitalyzer, web analytics

How to Use Social Media to Attract Customers - A Hubspot Joint

I'm pretty psyched for a number of reasons. I'm doing small business technology bootcamp at next month's Black Enterprise Entrepreneur's Conference. I did the same last year, when 1500 entrepreneurs attended. This year, even with all of the economic challenges they're expecting the same kind of crowd. And I just heard Spike Lee will be a keynote, so it would be very cool if I had a chance to meet him.

I'm also psyched because Paul Greenberg and I just "cut" the latest installment of the CRM Playaz. You can check it out over on Paul's ZDNet blog. We riff on a report that finds social media does not help B2B salespeople close deals. We also talk (badly) about celebrities on Twitter. But one thing we were happy to announce is our first sponsor - Hubspot.com. I've known these guys pretty much since their inception, which makes it special to see what they've accomplished over the past 2+ years creating their internet marketing platform. I've used Hubspot for Technology For Business Sake, and shortly we'll be putting up the CRM Playaz site on Hubspot as well. Thanks guys!

Speaking of Hubspot, they've invited me to participate in one of their free webinars tomorrow - How to Use Social Media to Attract Customers. I'll talk about how I've used social media, as well as how you can integrate it into a more traditional CRM strategy - in other words I'm talking Social CRM!

They have put on some great webinars in the past. You don't even have to take my word for it, just check out the Twitter stream of folks who signed up for this one:

http://search.twitter.com/search?q=hubspot+webinar

This has nothing to do with me, but everything to do with the kind of content these guys crank out on a consistent basis. So a big thanks to the Brian Halligan, Dharmesh Shah, Mike Volpe and "the crew" for inviting me to join them.

Here are the details:

Title: How to Use Social Media to Attract Customers

Date: Tuesday April 14th

Time: 2pm ET

Cost: Nada

Registration Link: http://bit.ly/hubreg

Hope to see you there!

Technorati : hubspot, social crm, social media, spike lee
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How Popeyes Got Me and Diddy to Talk Chicken...and Biscuits

I've been on the run lately, seeming contributing content to everywhere but here. I'm back - now on with the show....

Months back I wrote about how Popeyes used Twitter to make me do something I hadn't done in years - go to one of their stores for lunch. With 140 well placed characters, I responded to a tweet, started following them, blogged about the experience, and the eventually devoured a biscuit...or two...alongside a couple pieces of chicken. And if that weren't enough, I did a guest post over at 1to1's blog, which included a Popeyes reference. And if THAT wasn't enough, I also included a reference to Popeyes in my article for the March issue of CRM magazine, called The Tweet is Mightier Than the Sword.

So Popeyes got some pretty good mileage out of that 140 characters. But that wasn't the end of things, as below you will find the interview I did with Popeyes VP of Corporate Communications Alicia Thompson, and CIO Tim Davis. Alicia and Tim talked about why Popeyes is using social media, how it is impacting their engagement with customers, and some ideas on what role social media will play in the company's future. Also check out how keeping track of what's going on out on the social sites (and biscuits) helped them start a dialog with Diddy.

My good friend and former show co-host Michael Thomas comes back to help me out with this one. It was great to have him back, but it was quite the coincidence that he chose this time to come back...when there was plenty of great food provided by the fine folks at Popeyes....

Seriously, Popeyes provides a great corporate example of how you can use social media and networks to meaningfully connect with people. Check out the conversation by clicking on the player below, and also start following Popeyes on Twitter to see how they turned a tweet into cash:

Technorati : diddy, popeyes, twitter
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