I recently had TFBS a conversation Ross Brown, Microsoft VP of Solutions Partners and ISVs, to discuss the results of a recent study they commissioned called the Microsoft 2009 SMB Insights Report (download the report pdf by clicking this link). I'll be posting that conversation shortly, but you can check out my latest American Express OPEN Forum post (Tech-Savvy SMBs Will Lead The Way) to get a few of my thoughts on the findings. Very interesting stuff!
According to the study, one of the areas that small businesses are investing pretty heavily in is business intelligence. And there's a growing interest in web analytics and how they can help us with our social media initiatives. Eric T. Perterson is one of the foremost experts in the area of web analytics, having written the book on demystifying web analytics. Additionally, he has created Twitalyzer.com - probably the best Twitter analytics site I've come across.
Eric joined me on TFBS to talk about where we are today with web analytics, the best ways to get started with it, and how Google Analytics is serving the needs of small businesses. Eric also talks about the impact of analytics on social media, particularly with respect to Twitter. He explains what Twitalyzer is and how it can be used to help determine your influence on Twitter. Eric also discusses how you can use Twitalyzer to grow your influence on the Twitter community, as well as understanding the influence of the people your engaging on Twitter.
You can check out the conversation by clicking the player below, or by clicking here to download the mp3 file.
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