Back in October when I was interviewed by Marshall Lager for the CRM magazine story on what's coming in 2008, I said:
"Social networking will continue to be big. It is absolutely critical for CRM vendors to reach out and roll their own social network and trackbacks, or to work with Facebook, LinkedIn, and the rest."
I can't believe I just lifted a my own quote. But hey, why not - after all I did say it. Anyways it really didn't take Negrodamus, to figure that one out. (SIDEBAR: that was the last time you will ever hear me refer to myself as the Negrodamus of CRM).
Well this week Salesforce.com announced Salesforce-to-Salesforce, a service that allows Salesforce.com customers to share information like leads and other data in social network. Once again Salesforce remains a few steps ahead of the CRM pack, issuing in the Social CRM era. Needless to say I think this is a good move. I would have said it to be a great move, except for one thing - the $1,200 annual price tag it comes with. Not to mention that you have to be at the Enterprise, Unlimited or Platinum edition to even be able to fork your $1,200 over. Which I think will effectively limit the adoption of this to mid-size and enterprise level companies. I echo ZD Net's Phil Wainewright when he asks "has everyone at Salesforce.com forgotten about network effects? Or is it just the mechanics of viral adoption that they don't get?"
Hey Salesforce, what about the little guys? We need social crm just as much as the big guys do...actually we need it more. So it's a real shame that we won't be getting it from you, at least not right now. But hey this is an easy fix if you just make it more accessible to the masses. At least it's not a big social misstep like Facebook Beacon.