Chris Garrett is a professional blogger who wrote the book on the subject - literally. Along with Darren Rowse, Chris co-authored the extremely influential Problogger: Secrets for Blogging Your Way to a Six-Figure Income.
Ken McGaffin is the chief marketing officer of Wordtracker - the makers of some of the leading keyword research tools on the market for search engine optimization.
Recently Chris and Wordtracker put together an information packed ebook - Blogging for Business: 50 Steps to Building Traffic and Sales. I had Chris and Ken on to talk about some of the key points covered in the 160+ page book. They touch on strategies, tools, tactics and techniques for getting off the ground if you're a newbie, or upping your game if you're trying to take your blogging to the next level.
It was impossible to get to everything covered in the book, but we did talk about how Chris uses Google Analytics to track blog traffic, and Feedburner for tracking engagement and conversions. He shares a few tricks he uses to get convert site visitors to subscribers. And Chris also explains why he tracks complaints - and shares why he actually encourages people to complain. And Ken shares how he finds great ideas for getting past writer's block, and a great story of how you can use keyword research to help improve social media monitoring efforts. I hadn't thought of this before but these kinds of research tools are not just good for finding words to feature in your content, but they're also great for finding words you should be monitoring on Twitter to enable you to join realtime conversations important to your business. Also check out Chris talking about the case study he did on using Twitter to launch a new website.
Check out the conversation below, or download the mp3 by clicking here. I got a great deal out of talking to them, and found the ebook to be a wealth of valuable information. And if you're interested in the ebook, you can use this link to get it for $29 - $10 off of the $39 regular price. Big thanks to the folks at Wordtracker for giving my blog readers this special discount.