I know this is coming on the heels of my latest rant on customer relationship mismanagement, but I just got this email that I can't ignore. That and I like the fact that I just did a Google search on the term "Blogger Relationship Mismanagement" and nothing came up. So I can stake my claim to the term! Just to be sure I also looked up "Blogger Relationship Mis-management" and came up with blanks on that as well. So consider the claim staked.
Anyway I got an email today from someone (withholding the name to protect the ignorant, as usual) who claimed to have read my blog entry on why SMB's haven't taken to Web 2.0. Here's a snippet of the email:
In reading your blog entry regarding small businesses and Web 2.0, my colleague would strongly agree with your comment regarding blogging won't be very important with SMBs. In fact, he believes blogging is useless especially for those in a business-to-business organization and SMBs.
Ok....So let's look at the obvious here. This person read this on my BLOG.....the very one that I've been blogging on for almost three years. If this person has been reading the blog they should probably have picked up on the fact that I talk a lot about how SMBs should use technologies like social media to make it easier for prospective clients to find them. And since my business works with other businesses (big and small), that means its a BUSINESS-TO-BUSINESS kind of company.
Now I did write a blog about the survey results from Bredin Business Information on Web 2.0's lack of popularity with SMBs. but I definitely didn't go along with the findings. I put together some ideas as to why some SMB owners (those mostly over the age of 40 and not participating in the high-tech industry) haven't bought in as of yet. But I think I've made it pretty clear that I think blogging, podcasting, social networking and other forms of social media are important now and will be even more important in the future to the survival of small businesses. So I have to admit I was a little surprised that someone who read my stuff thought I viewed blogging as "useless especially for those in a business-to-business organization and SMBs". They couldn't have been further off base.
And to drill the point home just a little more, here's the second podcast in the series I did while out on the west coast with Webex Community Leader Diane Davidson. The series is on How SMBs can use the Web to expand their reach and credibility. You can check out the first in the series here and also check out the Webex community site at http://community.webex.com/user.
Oh well, enough ranting for the time being, unless another sad case of blogger (or customer) relationship mis-management rears its ugly head. Until next time.....