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April 30, 2012

CRM Idol is Back on the Hunt for More Fun and Disruption

In the immortal words of Rakim – Guess Who’s Back?  And despite what LL Cool J said, you CAN call it a comeback.  Yup it’s CRM Idol time again, folks.  The 2012 version of CI kicks off today with the launch of this year’s event site.  You can check it out at CRMIdol.com.  And those who want to check out all the information from 2011 contest can click here.

And according to Paul Greenberg this year’s contest is Bigger and Deffer than last year!  OK he didn’t say bigger and deffer (LL did though), but he did say this:

“This is going to be a bigger more exciting year for the industry as we discover some new emerging CRM companies.  Last year was great and this year will be infinitely more amazing”.

Below is the official press release from today:

CRM Idol 2012 Kicks Off for Second Year; Founders Excited to Scout the Next Disruptive CRM Companies


April 30, 2012, Manassas, VA.  CRM Idol founder Paul Greenberg announces today the second season of competition designed to find the next disruptive, emerging CRM companies.  CRM Idol is designed to expose emerging technology companies to a front office business marketplace hungry for new ideas and business processes.  Greenberg said, “Last year was great but this year will be infinitely more amazing.”

Finalists in 2011 included Assistly, Crowd Factory, Stone Cobra and Get Satisfaction, which won the competition.  One indicator of the interest generated last year was quality of the participating class; other companies have acquired both Assistly and Crowd Factory for significant sums.

The first phase of the competition, which begins today, focuses on recruiting participants who must first prove their fitness for the competition by supplying basic information including company size based on revenue, years in business and availability of products.  All products in the competition must be in live use and no beta products will be accepted.  For the full rules and to receive an application visit CRMIdol.com.

The competition will focus on companies that provide CRM and related solutions from most major regions of the world including North and South America, Europe, the Middle East and Africa and Asia.  Application deadline is 6 PM Pacific Daylight Time, May 25, 2012.  The contest runs through December 5, 2012 when winners from the competing regions will be announced.


Media Contact

Aly Saxe


Ubiquity Public Relations



Ways to follow CRM Idol news and updates:

Website: Http://CRMIdol.com

Facebook: http://facebook.com/CRMIdol

Twitter: @CRMIdol

Hashtag: #CRMIdol


Now we’re not saying that being finalists in last year’s competition was the reason why Assistly (now known as Desk.com) and Crowd Factory were snapped up by Salesforce.com and Marketo, respectively.  Or that another contestant – Connected– acquired by LinkedIn during last year’s contest - played a role in that development.  But hey, who knows?  Maybe….

And as tough as it was to narrow down the field to the four finalists (three in EMEA) last year, we believe it will be that much tougher this year.  So if you think your company has what it takes to be this year’s CRM Idol, STAY TUNED!  Make sure you join the CRM Idol Facebook page and follow our Twitter handle to get updates when push them out.  We tweaked a few things based on feedback from contestants, judges, mentors and of course the folks in the general CRM community who voted Get Satisfaction and BPM Online winners in 2011. 

So be on the lookout for more specifics in the very near future.  CRM Idol 2012 is back and open for business…DOG!!!



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