The folks who brought you the Website Grader, the tool that has graded over four million sites to see how SEO-friendly they were, is at it again. HubSpot – the makers of the popular Internet marketing platform and a host of free tools to help measure your effectiveness on Twitter, Facebook, writing press releases, etc. – released their latest creation: The Marketing Grader tool. And yes, in the tradition of the other grader tools, it’s free.
According to the press release:
"Marketing Grader analyzes 30+ measures of marketing effectiveness – usually in under 60 seconds – and grades the business on a 1-100 scale. Marketing Grader evaluates performance at the “top of the funnel” (ability to generate new interest and traffic), “the middle of the funnel” (whether that traffic converts into prospects, leads and customers) and analytics (measuring and comparing the right things)".
As popular as the Website Grader tool was (and still is), I think this one has the capacity to be even more popular, as we're now in the place with content then we were in 2006. Content goes to where the people are, so Marketing Grader may be able to give you a better picture of how successful you are a getting your message to the people, compared to getting the people to you. As I think about it, they are both important, so you probably should use Website Grader and Marketing Grader to get the full picture. And it won't cost you a thing to do it either.
This is just another reason why I think 2012 is the year marketing automation hits big time at the small business level.