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February 02, 2010

Revisiting and Revising the AAAs of Social CRM: Free #SCRM Webinar

I can't believe it's coming up on two years since writing about the AAAs of Social CRM for my monthly Inc.com column. And oh what an almost two years it has been. Back then there was next to nothing going on with it. Now it really does seem to be what everybody is talking about - which is great as I've had a front row seat to seeing things develop.

The best thing is that small businesses have a chance to pull strategies and tactics together that can help them connect with people who can really use their services, and do so in a ways to establish serious engagement.

While we're still early on in the development of Social CRM, there are tools and strategies we can begin to use to create more (and better) opportunities to leverage the web and build long lasting business relationships.

Tomorrow, as part of Intuit's free small business expert series, I'll be presenting a webinar to talk about tools and tactics for mixing social with traditional crm to "win friends and influence people" in today's business world. I'm including a new look at those three As - automation, analysis and audacity - as so much has changed since 2008.

Here are the details:

Title: Integrate Social Media into Traditional CRM

Date: Wednesday, February 3rd

Time: 1pm ET/ 10am PT

Cost: Free

To register for the webinar just click here.

Hope to see you there!

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