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October 26, 2009

RightNow's Dave Vap on the HiveLive Acquisition's Impact on Social CRM

I just checked the forecast for Colorado Springs. Lows in the 20s.... I mean I hear it's beautiful out there and I'm looking forward to it, but lows in the 20s? Really?

I'm headed out to Colorado Springs to check out the RightNow Technologies user conference. It's my first time going to a RightNow event so I'm curious to see what takes place there. I'm also curious to see what they've done with HiveLive in terms of integrating the social network platform with their core CRM functionality.

One of the folks I hope to catch up to is Dave Vap - RightNow's VP of Products. I had an opportunity to talk with Dave just after the HiveLive acquisition was announced. He gave me his take on why RightNow made the move, what it will mean to their customers, and how they will help customers implement social crm strategies. You can check the conversation out below, or download the mp3.

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