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October 30, 2009

Helpstream's Bob Warfield on CRM and Social Business Processes - #scrm

I recently had a briefing from the folks at Helpstream. And while I didn't get hands-on with it, what I saw of it I liked. The integration of community functionality, social marketing and traditional CRM looks to be on target. But I'll reserve final thoughts on the service until I've had a chance to really check it out.

I don't have to reserve my opinion of Helpstream CEO Bob Warfield. I recently had a chance to speak with Bob and enjoyed getting his take on where social CRM is going. Bob shared his vision of what social CRM is, and the importance for companies to develop and implement social business processes. He also talks about the social CRM manifesto Helpstream put out on the company blog.

I totally agree with Bob on the social business process front. It's what differentiates social CRM from just hanging out on social sites and seeing how many followers you can accumulate. I like what Bob had to say, and the direction Helpstream seems to be headed in. So check out my conversation with Bob below, or download the mp3 here.

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