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September 14, 2009

Sage SVP Larry Ritter Talks ACT! 2010

I recently did a post over on Paul Greenberg's ZDNet blog going over a few thoughts I had on CRM magazine's 2009 Market Leader awards. I participated in the small business suite category. Check out my addendum to CRM mag awards post by clicking here.

One of the vendors in the leader category was Sage for it's ACT! contact management application. ACT! has been around forever, and has close to three million users. But with ACT! 2010 - the latest version released at the beginning of the month - Sage really brought the application into the "Social Age" with the ability to track information from Twitter, LinkedIn and other sites from within the app.

I recently had an opportunity to speak with Larry Ritter, Sage SVP and GM of CRM Solutions, to get some insight into what's new with ACT! 2010 and how it might impact the lives of the huge customer base. Larry touches on the why they changed the interface, the ability to track social network information, and the new email marketing/drip marketing capabilities that ACT! 2010 provides. Larry also discusses how members of the ACT! community site are helping to shape the direction Sage is taking with the product.

You can check out the conversation by clicking on the player below, or by downloading the mp3 file here:

BTW today Sage announced a pilot cloud computing initiative for its SalesLogix product. I haven't had a chance to digest this yet, but you can check out the press release to learn more.

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