Can Social CRM Help Drive Demand in an Demanding Market?

I recently had the pleasure of doing a Q&A with Augie Ray on his Experience blog. It was on how Social CRM can drive demand in a hyper-connected world. Augie hit me up with some great questions, which were helpful to me as I'm gearing up to participate in a free webcast next week organized by The Customer Collective. The subject is pretty timely - How to Drive Demand in a Demanding Market. Now at the beginning of the year I participated in a webinar on how CRM could help sales initiatives in a down economy. Six months later, as we slog our way through one of the worst economic years in recent memory, this topic may be even more important.

The focus of the webinar is to talk about how to improve your sales effectiveness in not only a tough market, but also a changing market... with customers whose expectations for engagement are, well, changing . While this is not a Social CRM event, I'm excited to be able to talk about its impact in this area. I'm also excited to be joined on the panel by:

• Dave Brock - President and CEO of Partners in Excellence
• David Bonnette - Group Vice President of Oracle's North American CRM Sales Organization

The webcast will be moderated by Robin Carey, Co-founder and CEO of Social Media Today.

A few questions I know we'll be covering include:

• How can I, as a salesperson, create compelling content or an unassailable offer that will get me leads?
• How can I be more creative in the way that I approach a relationship with a buyer?
• How can I spend less time on paperwork and more on building relationships?
• How does this new sales environment offer some strong advantages for inside sales?
• Are inside sales organizations using these new sales tools effectively and if so, how?
• How about establishing trust with these new tools and strategies? Is trust more important than ever?
• Is transparency the same as trust? And will salespeople, who are usually competitive with each other, embrace transparency and why?

Here are the details:

Title: Driving Demand in a Demanding Market

Date/Time: July 15 1 PM PST / 4 PM EST

Registration Link: Click here

Come join us if you can.

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