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April 27, 2009

TAG! But Are You Really It?

Tag-test-large Remember that old kids game Tag? You know, where you hide from the people who are trying to find you so they can tag you and make you "it". So you'd run and hide and try your best not ever to be tagged and become "it". And as long and hard as people were looking for you, your aim was to never be found so you didn't have to be "it", and then have to go chasing them around.

Well folks, sometimes it feels like we're still trying our best not to be "it". Maybe not being "it" was cool when we were on the playground in grade school. But now, where the playing field is the web and the object of the "game" is to be successful in business, the last thing we want to do is go off and hide from people searching for the products and services we can give them

So how do we make it as easy as possible to become "it" now that we want to? Well, it's learning to play TAG. Not the kids game, but learning how to show up on Twitter and Google (TAG...get it?), and any other tool or site on the web where people are looking for answers to the challenges they are facing.

The graphic below taken from a recent Nielsen Online Global Index study shows that search is the number one business activity taking place. But time spent on social networking community sites is #4 with a bullet, moving past email.

Nielsen graphic  

On Wednesday April 29th, I'm moderating a free webinar featuring three small business experts who will share their experience and expertise in building a successful, engaging business web presence.... and winning the adult version of TAG. These experts are:

· Anita Campbell, Editor-in-Chief of Small Business Trends

· Liz Strauss, Social web strategist and founder of SOBCon

· Mike Volpe, VP of Marketing for Hubspot

The goal of this event is to help small businesses learn how they can begin to show up in Google searches, in Twitter conversations, and anywhere else people are looking on the web for the help you can provide them. And we are looking to answer questions you may have in creating a highly effective web presence. Please leave any questions you may have here in the comments section, and we'll try to answer as many of them as we possibly can.

Here are all the details:

Title: Passing the TAG (Twitter & Google) Test: Connecting with Socially-Empowered Customers in 2009

Date: Wednesday, April 29th

Time: 1pm Eastern, Noon Central, 11am Mountain, 10am Pacific

Duration: 60 minutes

Registration link: http://ilinc.com/passthetagtest

While this is a free webinar, please sign up as soon as you can, as seating is limited. And don't forget to add your question for the panelists in the comment section below.

A BIG thanks to the great folks at iLinc for allowing us to use their web conferencing service to host this special webinar!

To learn more about this event, click on the player below (or download mp3 by clicking here) to check out the conversation I had with my friend and small business expert Anita Campbell:

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