Network Solutions and the Small Business Success Index
I wrote my latest Amex OPEN Forum post last week. It focused on a few recent studies put out by Network Solutions and The Nielsen Company - I called it A Tale of Two Studies. I talk about how the Network Solutions study created the Small Business Success Index (see graphic below) which measures the health of the nation's small business sector, based on the sentiment of 1000 small business owners they surveyed. And these are real small businesses - 100 employees or less.
I recently had an opportunity to record a conversation for TFBS (Technology For Business Sake) with Network Solutions CEO Roy Dunbar to talk about the findings of the study, and their ramifications for small businesses in 2009 and beyond. The report is 30+ pages and is packed with so much information that I'm going to do more detailed review, which will include the findings of another SMB-focused study put out today by Microsoft. I received a briefing on that report by Eduardo Rosini, corporate vice president, Microsoft Worldwide Small and Midmarket Solutions and Partners Group. I will also have Eduardo on TFBS to talk about the results of their study.
At a very high level, these reports show just how important the wise use of technology can positively impact small business. They also show that small business people are still a pretty positive group of folks, considering all that is going on right now. So check out my conversation with Roy by clicking the player below, or feel free to download the mp3 file,. And find out more about the study at http://www.growsmartbusiness.com.