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January 21, 2009

Social CRM Inside and Out Pt 2 - A Conversation with Sage's David van Toor

This wasn't necessarily planned to happen like this, but it's pretty cool anyway. Paul Greenberg, on his great new ZDNet blog CRM 2.0 - The Conversation, just did a post on CRM vendor thought leaders. Do yourself a favor and check it out when you have a minute.

The first two executives he points out in his post are Oracle's Anthony Lye and Sage's David van Toor. I just posted my recent conversation with Anthony Lye a couple of days ago, and below is my conversation with David van Toor from last week.

David shares his take on a number of areas relating to the current state of customer relationship management, Sage's 2010 CRM strategy, the role of social media in CRM, and lessons he learned from building the ACT! online community.

Click the player below to hear the conversation:

I really enjoyed my conversations with both David and Anthony. Besides both of them having really cool accents, I feel like they're really serious about making it easier for their customers to combine the best of both traditional and social CRM technologies. They are taking different approaches to this challenge, but they are totally engaged, which is apparent to guys like Paul and me. It will be interesting to see where both companies will be with their efforts over the next 12-24 months.

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