Entelluit, Intullium...Either Way Intuit Buying Entellium's Assets Makes Sense
The Entellium saga continues... and every time I think I'm out they pull me back in! OK I actually like being pulled back in by the folks at CRM magazine, which just put out an interesting article discussing the possibility of Intuit (among others) buying up Entellium's assets. And if this happens we all know the Entellium "brand" will go the way of the do-do bird - Rest In Pieces...
Anyways I was one of two folks interviewed by CRM Mag's Lauren McKay. The other person being my friend and SMB super analyst Laurie McCabe of AMI Partners (yup I got that right - Lauren McKay and Laurie McCabe). As I said in the piece, I think this could be a good thing if Intuit takes Entellium's interface and functionality and seamlessly tie it together with Quickbooks. Whatever else that went horribly wrong over there, Entellium's product, and its focus on small business, were pretty good. And this will fill the obvious chink in Inuit's armor that is CRM/contact management. So if this deal does come through, maybe this will bring a positive end to a very negative story, especially for Entellium's loyal customers and employees.
Check the article out to get the full scoop.