Guy Kawasaki on Twitter's Impact on Alltop - A True Social CRM Success Story
I recently recorded a conversation with Guy Kawasaki to talk about his latest venture Alltop - "the online magazine rack" - and his new book Reality Check. It was my second time talking with him and I laugh just as much as I learn. And one thing I learned, among the many, is how important Twitter is to Guy with respect to promoting what's going on at Alltop. Guy has over 24k followers on Twitter, and has tweeted over 13k times. He replies to almost every tweet that comes his way, and he does so because it's critically important to him to engage with people - from a business perspective. And he doesn't just tweet about Alltop, he also tweets to provide valuable information to the folks who follow him.
Guy's use of Twitter is a great case study in Social CRM. He looks for ways to engage in conversations by way of interesting, captivating content. You can hear the whole conversation below. Get ready to laugh, and learn...
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