Four Good Minutes with David Meerman Scott
I'm working on a new site called FourGoodMinutes.com. I'm basically going through all the cool conversations I've had over the past 19 months on my show and taking four (or five) minute slices I think may be of interest to small business folks out there. Until I get that site set up I'll be throwing some of these "good minutes" up here.
I recently had a really interesting conversation with David Meerman Scott, author of the best selling New Rules of Marketing and PR. If you haven't read it you should at least check out the free e-book he put out. I've been asked a number of times lately about the effectiveness of creating e-books as a marketing tool. If you're curious about this, listen to how David's free e-book led to him getting signed with a literary agent in 20 minutes, a book deal with Wiley Publishing and a very successful speaking business. You'll definitely want to find out how why he had one million reasons to give away the New Rules of PR e-book:
David drops a whole lot more knowledge in the full conversation. You can check it out over at the show site by clicking here.