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April 14, 2008

Tales in Blogger Relationship Management - GoogleForce is in Full Effect

Kingsley Joseph over at Salesforce.com sent out an email this morning with links to a special blogger's page with information on the new Salesforce for Google Apps product that integrates features of Google Apps with features of SFDC. Now anyone who has read this blog over the years knows that I've been predicting GoogleForce for since late 2006, and then again when I was interviewed for CRM magazine at the end of last year. So I'm not going to dwell on the obvious - on how I think this combination makes entirely too much sense. I am planning to do check out the integrations this week, but in the mean time you may want to check out the following video that comes from the blogger's resource page:

I'll do a post on what I actually think of the integration lather this week. But this is another great lesson in BRM (Blogger Relationship Management). Here are a few of the key points:

  • Setting up the special blogger's page with links to important information
  • Emailing us with the heads up of the announcement
  • including the movies in there
  • offering to answer any questions we may have
  • suggesting tags if we were to blog about the news
  • recommendations for twittering and live blogging the webcast taking place this this afternoon

Coming off the heals of the second blogger call by Oracle last week, this is another sign that CRM vendors understand the value of communicating to the bloggers there customers and prospects check out.

Speaking of Oracle, maybe the rumor that they may buy Salesforce is just that, and that I may still have a shot at being right about GoogleForce.

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