Barack and the Audacity of CRM

You gotta love Google alerts. I'm assuming most of you have them set up on your name, company name and keywords you're interested in. How else would I have known that I would be included in an article about how Barack Obama could make the history books if he becomes our next president. And no, not because he's black, but because he could become the nation's first CRM president according to CRM Buyer's Ericka Morphy. We've all heard about how well run his campaign is, and that may have something to do with how his organization is using RightNow Technology's applications to reach out and engage people. Check this article out if you get a chance.

Where do I fit in to all this? Ericka included a blurb from my blog entry on The CRM Playaz at the bottom of the Obama piece. Hmmm, maybe the first CRM president would make a good guest for the show. Then again, given the still-tarnished image CRM has with some businesses he may not want to run on that platform.

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Comments

[Chris Bucholtz]

Congratulations, future Mr. Secretary of CRM!

Seriously, though, isn't it intriguing to think about how CRM moves the emphasis from the organization back to the individual -- truly a democratic trend? It's surprising no other major political campaign has appreciated this before and put it to use. Then again, you have to understand how to organize and how an organization works - and how important individuals are to the success of the organization - before you can move the emphasis away from the organization. This candidate seems to understand this, making his candidacy something of a political/CRM perfect storm.

[Brent Leary]

Hey Chris,

As you well know, the "C" in CRM can stand for many things, including:
- customer
- client
- congregation
and of course CONSTITUENT.

But if most politicians didn't understand it before, I think they know it now after seeing Obama raise tens of millions of dollars via the web....thanks to Cash Relationship Management.

[Neophyteblogger]

Sounds strange to equate voters with customers but I guess if we consider that voters decide elections and that the customer is king then perhaps voters = customers. No doubt both need careful handling but I guess customers are better off because of the choices offered by the diversity of competition, with politicians poor voters are often left to choose the lesser evil.