Now that I have grieved sufficiently over my tragic pick of Georgetown to win this year's Final Four, I can get back to business. Wait a minute....Tito, pass the tissue....Jermaine stop teasing. Ok, I'm ready.
The folks over at Infusion Software have a pretty interesting contest going on. It's based on the ebook recently authored by there ceo Clate Mask - a good guy with one of the cooler names in the industry. The title of the free ebook is The EDGE of SUCCESS: 9 Building Blocks to Double Your Sales. It's a book about how Infusion faced the problems, issues and challenges on their way to growing the company. And I suspect the challenges they encountered are very similar to issues faced by many people as they try to get off the ground and build successful, profitable businesses. Clate keeps it plain and simple, which makes it easy to read and understand the principles Infusion developed for growing their business. This is one you'll want to check out as it gets right to the heart of what you can do to increase your chances of small business success in the Internet era.
Even if you don't read the ebook, you should check out the contest, because Infusion is going to supply one lucky company with the chance to double their sales in 90 days. They will provide the winner with the use of their CRM/eMarketing solution for a full year. This is a good deal as the Infusion application is a powerful solution for small businesses. But what really makes this attractive is the assistance Infusion is pledging. The winner will receive support and have access to Infusion's entire marketing team during that time. Now that's incredibly important. I know there are still a lot of people who think CRM is all about software, but it's about people, and people need guidance and assistance when going down the CRM path. Think about it, would anyone in their right minds hand over the keys to a Porsche 911 to a kid who just got his (or her) driver's permit? The Porsche is a fabulous car, but in the hands of someone who doesn't know how to drive, the only thing it will do is accelerate (and elevate) the inevitable disaster. So the value of the reward is greatly enhanced with the assistance that goes along with the application.
To learn more about the contest go to http://www.theedgeofsuccess.com/index.php. All the guidelines are there and you have until April 4th to submit your information. As for the claim that Infusion can double your sales in 90 days, I'll leave that up to the winner to tell us. But I'll be interested to find out.