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March 09, 2008

Blogger Relationship Management - Oracle Steps Up

This past Friday I participated in what I think may have been the first "blogger call" - as opposed to an analyst call - set up in the CRM industry. Anthony Lye, Oracle's senior vice president of CRM, invited a select group of bloggers to discuss a few developments the company is working on. The call was a little late in getting started and lasted about 20 minutes. And I can't write or comment on what was talked about until March 11th when Oracle makes the information public, but it should be of interest to anyone following the space or who is serious about CRM. What I can comment on is the fact that Oracle held the call in the first place. It's a good sign that Oracle gets the importance the industry blogosphere has with respect to holding important, inclusive conversations with CRM enthusiasts, practitioners, users and customers. Even if I had not been invited I'd feel that way. Because it shows Oracle is paying attention to things that their customers and prospects are involved with - using social media to participate in the conversation. It also shows a great respect for the bloggers, but an even greater respect for the CRM community in which their customers (current and future) look for guidance, information, and to be heard.

So I thank Anthony for putting this together and for inviting me to participate. It puts Oracle ahead in terms of BRM, at least in the CRM industry. Hopefully there will be more questions from the bloggers on the next call (thank God Paul Greenberg was at the ready). Don't take it personal Anthony, we're just not used to being treated like real people....

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