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December 01, 2007

CRM Magazine Turns To The Negrodamus of CRM for Answers To The Future

CRM magazine's December issue features an article on CRM trends and predictions for 2008 you should check out if you get a chance. It's written by one of the cleverest writers in the industry, CRM magazine senior editor Marshall Lager. His monthly "Pint of View" column is a must read because it's a fun read as well as an informative one.

I was honored that Marshall asked me for my take on what's going on in the space, particularly when it comes to the SMBs. We talked for about 30 minutes and I was pretty surprised with how much of the conversation was included in the article. Pleasantly surprised because we had a good time talking about what's ahead and it came through in his writing. Plus my good buddy Paul Greenberg is heavily quoted in the piece, and he as a lot of interesting things to say, as always. Especially when he referred to one of the web traffic ratings organizations as "a dumb-ass company" for deciding to measure web pages by length of time viewed. Now that's some good stuff from Paul, and from Marshall for putting it in there just like he said it.

About the Negrodamus of CRM Stuff

One of the comments I made to Marshall during our conversation was a mention about a prediction I made last year about Google buying a CRM company. So when the rumors started flying about Google and Salesforce.com getting together, the first thing that came into my mind was that I could be the Paul Mooney of CRM. For those of you not familiar with him, he's one of the funniest comedians coming out of the 70's. Why I said the Paul Mooney of CRM is because he did a comedy skit where he called himself the black Nostradamus, aka Negrodamus. But that would have been way too much to try to explain for a magazine interview about CRM, so I just told Marshall I felt like the original Nostradamus and left it at that. And yes, he included that in the article. Which is precisely why I like Marshall. He made it as fun to read about what's going on in CRM as it was to talk about it.

And for my fearless prediction for 2008? You'll have to read the article to find out.

Thanks for keeping it real Marshall!

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