Chalk this one up as a drive-by act of CRM....Customer Relationship Mis-management. And this one is so stupid in so many ways it actually ends up being laughable. Mainly because it comes on the heels of a post on customer relationship mis-management. My blog traffic has been climbing pretty nicely over the last few months. At last check the Alexa rating is sitting right above 500K, which is pretty good considering it was around 1.3M about two months ago. I like that traffic has picked up, but I'm even more excited that a few important CRM industry leaders from the vendor and analyst communities are checking it out. To that I say a big THANKS.
I know this because I get emails from folks interested in the things I write about. I get emails from CRM vendors asking my opinion of things they are looking at doing. I even get asked questions about the industry by financial analyst trying to get a feel for what's going on at certain companies to help out with their recommendations. One of the most interesting emails I received was from Frank Warren, creator of the famous PostSecret blog, inviting me to review his book. That post has brought me more traffic than any other post. I also get emails from people asking me to take a look at their software to review and comment on. One I received a few months ago from a gentleman named Anoop who worked at BizAutomation.com asking us to review their product. At the time I didn't have any time to do so but I did speak with another gentleman from the company and thought him pleasant enough. I even went to the site and read a few of the reviews of the app from eWeek, DestinationCRM and other trusted sources that had positive things to say about it. I just didn't have time to do much more than that.
Fast forward to this morning, when I received the following comment on my most recent Customer Relationship Mismanagement post from a gentleman named Anoop, using a hotmail address:
Just found a go:http://www.bizautomation.com" BizAutomation through a Slipstick posting. They've build a nice TCO chart comparing the various CRM's out there. I watched their flash demo and it looks like they have all the basis covered; actually exactly what I've been looking for in a CRM that's truly integrated with Exchange Server. Their pricing is about right for my target audience, but now the key question: can the product be customized? I talked with the CEO this afternoon on the phone and he's going to get back to me...so far, so good: the product is based on a SQL Server backend, based on the .Net framework (.aspx)...more to come.
So how many ways is this bad for Anoop and BizAutomation? Let me count the ways:
- He sends a comment that has absolutely nothing to do with the post he responds to
- He acts like he "just found" BizAutomation
- He let's us know, in only the way a sales and/or marketing person can, that it appears that this product has "actually exactly what I've been looking for in a CRM".....what a shocker
- He says he talked to the CEO on the phone....why didn't he just go to his office, since he works for him?
- He uses his personal hotmail account to make it look like he has no affiliation to the company
- He sent the comment twice
- He tried to get a link in there but didn't quite get it right
- He forgot that he had contacted me before by submitting an inquiry on our corporate website using his corporate email account. He even set me up to talk to the other gentleman who I think was the CEO but I can't remember
- It's blog spam - the comment itself wouldn't get past anyone as it is just so scripted (as you can guess this comment didn't get approved for publication, but used for demonstration purposes)
- It's just flat out the wrong way to go about promoting your product!
I could probably keep going with this but I think the point has been made. In the end this may really be a good product, but how could you trust that it is with these kinds of practices being used? Sorry Anoop, but this is just another tragic case of customer relationship mis-management.....no more to come!