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August 30, 2006

Research In Motion Webcast Series: CRM for Small Business

I mentioned a few posts ago that Research In Motion (RIM), the makers of the addictive BlackBerry devices, hired CRM Essentials to develop a three part webcast focused on helping their customers and prospects get a better understanding of how CRM could positively impact their businesses, and also how mobility can positively impact the CRM initiatives. That series is now posted on the RIM resource website. I really believe mobility is key to CRM success and should be a "must have" instead of a "nice to have" at this point.

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