Not that this is any official way of ranking the on-demand CRM providers but I was sort of curious to see the Alexa rankings of some of the players. Alexa is a site owned by Amazon.com that ranks websites by the amount of traffic they generate. Now traffic can be generated from having a large user base logging in occassionally, or maybe having a smaller user base logging in a lot. Either way the lower your ranking the better. The top three sites as ranked by Alexa are Yahoo!, Google and MSN. But if your Alexa ranking is under 100,000 you're really doing something. I know 100,000 sounds way out there, but when you consider how many million websites are out there you can understand what an achievement it is to be ranked in the top 100K. I think the highest ranked site I've sen was in over 6 million.
Anyway here's a list of a few of the big name on-demand providers, and some you may not be aware of, and their Alexa ratings for today:
- Salesforce.com - 1,134
- NetSuite - 4,654
- RightNow - 39,312
- Salesboom - 41,485
- Oracle OnDemand - 64,798
- Leadmaster - 84,194
- Entellium - 111,655
- SageCRM.com - 120,175
There's no surprise to see Salesforce.com way up there in the 1100 range and leading the pack. But I was somewhat surprised to see NetSuite not that far behind. And RightNow being in the top three only makes sense as we often talk about Salesforce.com, NetSuite and RightNow being "The Big Three" of on-demand. But the real surprise to me was seeing how close Salesboom is to crashing the party and breathing down RightNow's neck. I'm also surprised a bit by Entellium being so far behind Salesboom and even Leadmaster as all of these companies are fairly well known and compete for the SMBs. And SageCRM being behind all of the above was surprising as well with Sage being one of the largest software companies, with the Alexa rating for the ACT! site way up there at 12,097.
So what does this all mean? Who knows. I just get tired of seeing the typical vendor rankings and wanted to see what Alexa thought of the on-demand space.