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Biography

Brent Leary is Co-founder and Partner of CRM Essentials LLC, a CRM consulting/advisory firm focused on small and mid-size enterprises. CRM Essentials has trained thousands of business people on the benefits and best practices of implementing CRM strategies and technologies. CRM Essentials also works with corporate enterprises and government agencies to build programs aimed at informing minority and women owned business of the importance of understanding the positive impact of CRM. Their client list includes Microsoft, Salesforce.com and the State of Georgia.

Using the term community relationship management as the "other CRM", CRM Essentials is the creator of the CRM2 Index, a quarterly survey of women and minority owned businesses gauging CRM awareness and adoption. CRM Essentials also the founded the annual CRM2 Awards identifying women and minority business owners who have successfully implemented CRM strategies, as well as to honor members of the vendor community making meaningful contributions in the minority business community in terms CRM education, awareness and adoption.

Leary has over 15 years of IT and management consulting experience working on projects for PricewaterhouseCoopers, BellSouth, Compaq, the IMF and World Bank. Leary received CRM Magazine's 2004 Most Influential Leader Award along with his business partner Michael Thomas. He serves on the national board of the Customer Relationship Management Association as Vice President of Technology, and as Programming Chair of the Technology Association of Georgia's MTech Council special interest group. In addition to being the editor of Insights, the CRM Association newsletter, he writes a business solutions column for various publications, including The Network Journal and the Atlanta Tribune. His articles have also been featured in trade publications such as CRM Magazine, Direct Marketing News and Wealth & Retirement Planner. He is a sought after speaker on the subjects of CRM, CRM and small business, and technology for small business.

Leary earned a bachelor's degree in Accounting from the University of Delaware and a MBA concentrating in MIS from Widener University. His very popular blog can be found at www.brentleary.com.

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